This End User Licence Agreement ("EULA") is a legal agreement between you ("you" or "User") and Unique President Ltd., a company registered in England and Wales ("Nouva," "we," "us," or "our"), for the use of the Nouva mobile application (the "App").
This EULA supplements our Terms of Service, which governs your overall use of the Service including subscriptions, user content, acceptable use, and dispute resolution. In the event of any conflict between this EULA and the Terms of Service, the Terms of Service shall prevail except with respect to the specific licence terms set out in Section 2 below.
By downloading, installing, or using the App, you agree to be bound by this EULA. If you do not agree, do not download, install, or use the App.
1. Acknowledgement
You acknowledge that this EULA is between you and Nouva only, and not with Apple Inc. ("Apple") or Google LLC ("Google"), even though you may have downloaded the App from the Apple App Store or Google Play Store. Nouva, not Apple or Google, is solely responsible for the App and its content.
2. Licence Grant
2.1 Scope of Licence
Subject to your compliance with this EULA and the Terms of Service, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to download, install, and use the App on a device that you own or control, solely for your personal, non-commercial purposes.
2.2 Licence Restrictions
You may not:
- copy, modify, adapt, translate, reverse engineer, decompile, disassemble, or create derivative works of the App or any part thereof, except to the extent expressly permitted by applicable law (including Section 50B of the Copyright, Designs and Patents Act 1988 for UK users);
- distribute, licence, sublicence, sell, rent, lease, lend, or otherwise transfer the App or any rights therein to any third party;
- remove, alter, or obscure any copyright, trademark, or other proprietary notices contained in the App;
- use the App to develop a competing product or service;
- use the App in any manner that violates the Acceptable Use Policy set forth in Section 8 of the Terms of Service;
- circumvent, disable, or interfere with any security, digital rights management, or access-control features of the App;
- use any automated means (including bots, scrapers, or crawlers) to access or interact with the App; or
- use the App in any way that violates applicable law or regulation.
2.3 Open-Source Components
The App may include open-source software components, each of which is licenced under its own applicable open-source licence. Nothing in this EULA limits your rights under, or grants you rights that supersede, the terms and conditions of any applicable open-source licence. A list of open-source components and their licences is available within the App under Settings > Licences.
3. Intellectual Property
3.1 Nouva's Ownership
All right, title, and interest in and to the App (including all software, algorithms, AI models, user interface designs, graphics, logos, and documentation) are and shall remain the exclusive property of Nouva or our licensors. This EULA does not grant you any ownership interest in the App — only a limited right of use as set forth in Section 2.
3.2 Your Content
You retain ownership of the photographs, images, and other content you upload to the App ("User Content"). By using the App, you grant us the licences described in Section 4 of the Terms of Service, which are necessary for us to provide the Service.
3.3 AI-Generated Content
Ownership and rights relating to AI-generated outfit combinations, style recommendations, and other content created by our AI systems are governed by Section 4.2 of the Terms of Service.
4. Subscription and In-App Purchases
The App offers both a free tier (with advertising) and paid subscription tiers. All subscriptions and in-app purchases are processed through the Apple App Store or Google Play Store and are subject to the payment terms of the applicable platform. Subscription management, cancellation, refunds, and billing are governed by Section 6 of the Terms of Service.
5. Privacy and Data Collection
Our collection, use, and protection of your personal information is governed by our Privacy Policy. Our use of tracking technologies is described in our Cookie & Tracking Policy. By using the App, you acknowledge that you have read and understood both policies.
6. Disclaimers
6.1 "As Is" Provision
THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NOUVA DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
6.2 AI Content Disclaimer
Nouva uses artificial intelligence to generate outfit recommendations and style suggestions. AI-generated content is provided for inspiration and convenience only. We do not warrant the accuracy, suitability, or completeness of any AI-generated recommendation. You acknowledge that AI systems may produce unexpected or imperfect results and that you use AI-generated content at your own discretion.
6.3 UK Consumer Rights
If you are a consumer in the United Kingdom, the disclaimers above do not affect your statutory rights under the Consumer Rights Act 2015, including your rights to receive services performed with reasonable care and skill and digital content that is of satisfactory quality, fit for a particular purpose, and as described.
7. Limitation of Liability
To the maximum extent permitted by applicable law, Nouva's total liability arising out of or relating to this EULA or your use of the App shall not exceed the greater of: (a) the total amount you have paid to Nouva in the twelve (12) months immediately preceding the event giving rise to the claim; or (b) one hundred US dollars ($100) / one hundred pounds sterling (£100).
In no event shall Nouva be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of data, loss of profits, or business interruption, however caused, even if Nouva has been advised of the possibility of such damages.
Nothing in this EULA excludes or limits liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or any liability that cannot be excluded or limited under applicable law (including the Consumer Rights Act 2015 for UK consumers).
8. Termination
8.1 Your Right to Terminate
You may terminate this EULA at any time by deleting the App from your device and deleting your account (see Section 11 of the Privacy Policy for the account deletion process).
8.2 Our Right to Terminate
We may terminate or suspend your licence under this EULA immediately if you breach any term of this EULA or the Terms of Service. Upon termination, your right to use the App ceases immediately.
8.3 Survival
Sections 3 (Intellectual Property), 6 (Disclaimers), 7 (Limitation of Liability), and 10 (Governing Law) survive termination of this EULA.
9. Apple App Store and Google Play Store Terms
9.1 Apple App Store
If you downloaded the App from the Apple App Store, the following additional terms apply:
- This EULA is between you and Nouva only. Apple has no obligation to provide maintenance, support, or warranty services for the App.
- In the event of any failure of the App to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
- Apple is not responsible for addressing any claims by you or any third party relating to the App or your possession and use of the App, including product liability claims, claims that the App fails to conform to any applicable legal or regulatory requirement, and claims arising under consumer protection or similar legislation.
- In the event of any third-party claim that the App or your possession and use of it infringes a third party's intellectual property rights, Nouva (not Apple) shall be solely responsible for the investigation, defence, settlement, and discharge of any such claim.
- Apple and its subsidiaries are third-party beneficiaries of this EULA. Upon your acceptance of this EULA, Apple will have the right (and will be deemed to have accepted the right) to enforce this EULA against you as a third-party beneficiary.
- You must comply with all applicable third-party terms of agreement when using the App (for example, your wireless data service agreement).
9.2 Google Play Store
If you downloaded the App from Google Play, the following additional terms apply:
- This EULA is between you and Nouva only. Google has no obligation to provide maintenance, support, or warranty services for the App.
- Google is not responsible for the App or any content within it.
- Your use of the App is also subject to Google Play's Terms of Service.
10. Governing Law
This EULA shall be governed by and construed in accordance with the laws of England and Wales. For UK consumers, this choice of law shall not deprive you of the protection of the mandatory provisions of the consumer protection laws of your country of habitual residence.
For US users, the dispute resolution and arbitration provisions in Section 15 of the Terms of Service apply to disputes arising under this EULA.
11. Updates to the App
We may from time to time issue updates, patches, or new versions of the App. Updates may be required for you to continue using the App. Where possible, updates will be delivered automatically through the applicable app store. Your continued use of the App after an update constitutes your acceptance of the updated App.
12. Changes to This EULA
We may update this EULA from time to time. If we make material changes, we will notify you through the App or by updating the "Last Updated" date above. Your continued use of the App after the effective date of any changes constitutes your acceptance of the updated EULA.
13. Contact Us
If you have questions about this EULA, please contact us:
Nouva Unique President Ltd. Email: nouva@uniquepresident.com Mailing Address: 54b Trundleys Road, 26 Anayah Apartments, London SE8 5FB, United Kingdom
This End User Licence Agreement is provided to assist with legal workflows. It should be reviewed by qualified legal professionals before publication. Legal requirements vary by jurisdiction; verify current requirements with authoritative sources. This document does not constitute legal advice.